Had not heard of it before but the description of ‘lonely, impotent and useless’ certainly hits the nail on the head (in a purely technical, not physical sense can I add).

My site, http://www.espiritoart.com appears nowhere on any listing on google outside searches containing espiritoart, espirito and my own name, or those of the other contributors. This despite being updated more often than Windows Vista, a liberal sprinkling of keywords and a healthy number of visitors (95% of which are from external links and social networking sites).

Being a slave to google is frustrating. I know my site is totally relevant to many search terms yet even trawling around on page 40 is fruitless.

The one criticism of this article is the lack of a solution at the end! Although it looks like you want one just as much as I do…